Voice-over artists are important, particularly for small businesses. As a business owner, among your priorities, should be to widen your audience reach. The only way to achieve this is through advertisements, which need to match your brand message.
An excellent way to attain this would be to seek the services of a voice-over artist who can connect with listeners and interpret a particular message to various demographics. They aim to portray your brand as a valuable and genuine resource to your customers, and at the same time, build a good relationship with them. The best thing about voice-overs is that it provides authenticity that emails and text messages tend to be lacking. In addition, you can market your business through numerous content platforms such as Fiverr.
Listed below are leading reasons, in case you’re wondering, how voice-overs (VO) help your business:
1. Your Business Will Be Much Easier to Remember with Voice Overs
All businesses go through brand awareness struggles, particularly startups and small businesses. Rather than expecting your potential clients to see your brand logo, why not employ VO artists who will help you deliver your company’s message? If you are on a budget, then you can opt for inexpensive voice-overs but provide top-notch services. Bear in mind that cheap voice over rates does not necessarily mean low-quality services or products.
For example, professional VO providers such as Neil Williams may improve your viewer’s familiarity with your brand. His reassuring voice is exceptional that people will recall your brand and its vision any time they hear him talk.
2. It Can Boost SEO and Return of Investment (ROI)
Nowadays, the internet has become the most convenient method to advertise your brand. But it’s also popular with your competitors. Google and other search engines help organizations increase their visibility online. As a business owner, it’s up to you to take advantage of these by applying effective marketing techniques. For example, when you hire voice-over artists, they can produce an “explainer video” that tells a story about your company and its services and products.
It isn’t essential whether your organization is small or large. An “explainer video” is better at telling your story than a blog or website since it holds the viewer’s attention for a more extended period.
3. Auto Attendants and Ads
You can utilize the gift of a female or male voice over artist as automated attendants to answer your clients’ calls instantly. Prompt response is essential to keeping an excellent relationship with clients. Along with answering calls immediately, an auto-attendant may also give your customers a quick and easy menu to reach the correct department, such as sales, customer support, etc. Also, an auto-attendant using an expert voice-over can make an excellent lasting impression on your clients.
4. Voice-Over Artists are Highly-Trained and Experienced with a Professional Studio
Professional voice-over artists are trained for several years to deliver a superb and one-of-a-kind performance. They’re timely and prompt, completing projects within deadlines.
They are knowledgeable about using a microphone, providing a remarkable performance to capture their audience’s attention. They use their great voice to translate scripts designed for a particular audience. In short, hiring a skilled voice-over talent for your organization ensures that you’re in good hands to provide your brand’s message effectively.
On top of these, they have access to a professional recording studio. They have all of the equipment required to achieve high-quality sound effects – from the microphone, headset, mic stand, pop filters, and shock mounts. Their studio is designed to control background static and limit ambient sounds. They also have an expert editor and the best editing software to make a top-quality recording of your script, delivered in any sound format you like.